bg en

Fascinating Facts and Figures from the Game On

game on
Oct. 17, 2022

Game On Initiative's 8-country survey

At the Game On project, our goal is to activate the global youth and react to the threat climate change represents for the future of humankind. It is our everyday task to raise people's environmental awareness, build community and make a positive change in people's behaviour. The recently published Omnibus survey also contributes to this. Let’s see some fascinating facts and figures from the Game On Initiative's 8-country survey!
Scientists predict that this will be the hottest summer on record - and the coolest of summers to come. The effects of climate change are no longer just a distant nightmare but are now being felt in our everyday lives. We are witnessing droughts, flash floods, heat waves and unprecedented weather events that have never been experienced before in this climate. The time for action is running out, and we may already be past the 24th hour. But by the right means, we can still mitigate and possibly slow down these processes.
It is a joy to see that young people around the world are very receptive to 'green' messages and care deeply about the fate of the planet. Fortunately, this attitude is contagious and more and more members of the older generations are joining the climate revolution. This shift in perception was explored in a survey by the Game On project, which recorded and analysed the responses of 2,000 people in 8 European countries. It provided researchers with a myriad of important data, but also a number of interesting, surprising and certainly hopeful facts. This is some of the information we look at in this article.
  • The research showed that 26% of people perceive climate change as a major problem. It might not be a lot, but if a significant percentage of these people take action, it can make a big difference.
  • 70% of respondents identified scientists as the most credible source on climate change. This is quite refreshing to read after a recent spate of misinformation and conspiracy theories on social media.
  • 58% of respondents have cited television and 43.5% mentioned online news portals as their main source of information. This means that the channel of communication is crucial when conveying messages about climate change. 
  • Likewise, it also matters who delivers these green messages: in Romania, non-governmental green activists are deemed as the most credible source of information, while in Germany young people believe what political leaders say about the issue.
  • There are significant differences between the answers of women and men. 71% of women believe global warming is a real problem, and a mere 60% of men think so. Similarly, women (81%) are more likely to believe that human activity is responsible for climate change, while only 72% of men state the same.
  • And finally, the silver lining: The research showed that 45% of people between 26-35 years of age are willing to pay more for greener products. And, according to respondents, twice as many people plan to use renewable energy sources in 2022 than in the previous year.
To conclude this fascinating list, most respondents agreed that education is one of the most important areas for raising awareness of climate change. So all our hope lies with the young generation, whose lives are going to be deeply impacted by this issue if we don't act together.
Read the full Omnibus Survey here.